Gemini 2.5 Pro is Google’s most expensive AI model yet

Google’s Gemini 2.5 Pro, the company’s most expensive AI model to date, is priced at $1.25 per million input tokens and $10 per million output tokens for prompts up to 200,000 tokens. For longer prompts, exceeding 200,000 tokens, the price rises to $2.50 per million input tokens and $15 per million output tokens. This pricing model positions Gemini 2.5 Pro as one of the most expensive AI offerings in the market, though it remains more affordable than other high-end competitors like Anthropic’s Claude 3.7 Sonnet and OpenAI’s GPT-4.5. Despite the high cost, the model has gained traction due to its advanced capabilities, which are increasingly appealing to developers looking for powerful AI solutions.

The strong demand for Gemini 2.5 Pro is evident, with the model rapidly becoming the most popular choice among developers on Google’s AI Studio platform. In just one month, usage of the Gemini API increased by 80%, indicating that developers are finding the model’s features and performance valuable despite its steep pricing. This surge in usage reflects broader industry trends, where AI models with high computing costs are gaining popularity due to their ability to handle complex tasks efficiently. Google’s pricing strategy mirrors the growing expense of processing-intensive models, but the developer response suggests that the balance between cost and performance is driving adoption in a competitive AI landscape.